:root{
    --ink:#22313A;        /* slate: text, dark panels */
    --steel:#5E6B72;      /* secondary text */
    --concrete:#ECEDEA;   /* page background */
    --paper:#FFFFFF;      /* surfaces */
    --line:#C9CDCB;       /* rules */
    --chalk:#2F6FDB;      /* chalk-line blue: the one accent */
    --chalk-soft:#DCE7FA;
    --ok:#2E7D57;
    --radius:10px;
    --wrap:1120px;
  }
  *{box-sizing:border-box}
  html{scroll-behavior:smooth}
  @media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
  body{margin:0;background:var(--concrete);color:var(--ink);font-family:"Archivo",system-ui,sans-serif;font-variation-settings:"wdth" 100;font-size:18px;line-height:1.55;-webkit-font-smoothing:antialiased}
  a{color:var(--chalk)}
  a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible{outline:3px solid var(--chalk);outline-offset:3px}
  .wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
  h1,h2,h3{font-variation-settings:"wdth" 118;line-height:1.08;letter-spacing:-.01em;margin:0}
  h1{font-size:clamp(2.4rem,5.4vw,4.1rem);font-weight:800}
  h2{font-size:clamp(1.8rem,3.4vw,2.6rem);font-weight:750}
  h3{font-size:1.3rem;font-weight:700}
  p{margin:0}
  .lede{font-size:1.2rem;color:var(--steel);max-width:34em}

  /* header */
  header.top{padding:22px 0}
  header.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px}
  .brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink);font-weight:800;font-variation-settings:"wdth" 118;font-size:1.15rem;white-space:nowrap}
  .brand svg{flex:none}
  nav.links{display:flex;gap:26px;align-items:center}
  nav.links a{color:var(--ink);text-decoration:none;font-size:.98rem}
  nav.links a:hover{color:var(--chalk)}
  nav.links a.btn,nav.links a.btn:hover{color:#fff}
  .btn{display:inline-block;border:0;cursor:pointer;background:var(--ink);color:#fff;text-decoration:none;font:inherit;font-weight:650;font-size:1rem;padding:14px 22px;border-radius:8px}
  .btn:hover{background:var(--chalk)}
  .btn.ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
  .btn.ghost:hover{background:var(--ink);color:#fff}
  .btn.small{padding:10px 16px;font-size:.95rem}
  @media (max-width:760px){nav.links a:not(.btn){display:none}}

  /* hero */
  .hero{padding:48px 0 88px;position:relative}
  .hero .wrap{display:grid;grid-template-columns:1.05fr 1fr;gap:56px;align-items:center}
  .hero .lede{margin:22px 0 32px}
  .hero .ctas{display:flex;gap:12px;flex-wrap:wrap}
  .hero .fine{margin-top:18px;font-size:.95rem;color:var(--steel)}
  /* the chalk line: the one memorable device, snapped under the hero */
  .chalkline{position:absolute;left:0;right:0;bottom:0;height:3px;background:var(--chalk);transform-origin:left;animation:snap .9s cubic-bezier(.2,.8,.2,1) .2s both}
  @keyframes snap{from{transform:scaleX(0)}to{transform:scaleX(1)}}
  @media (max-width:900px){.hero .wrap{grid-template-columns:1fr}}

  /* portal mock */
  .portal{background:var(--paper);border-radius:14px;box-shadow:0 1px 0 var(--line),0 24px 48px -24px rgba(34,49,58,.35);overflow:hidden;border:1px solid var(--line)}
  .portal .bar{display:flex;align-items:center;justify-content:space-between;padding:14px 18px;background:var(--ink);color:#fff;font-size:.92rem}
  .portal .bar b{font-variation-settings:"wdth" 118}
  .portal .body{padding:20px 18px 18px}
  .portal .proj{display:flex;justify-content:space-between;align-items:baseline;gap:12px}
  .portal .proj h3{font-size:1.15rem}
  .portal .proj span{color:var(--steel);font-size:.9rem}
  .meter{height:8px;background:var(--concrete);border-radius:99px;margin:12px 0 4px;overflow:hidden}
  .meter i{display:block;height:100%;width:62%;background:var(--chalk);border-radius:99px}
  .phase{font-size:.88rem;color:var(--steel)}
  .feed{list-style:none;margin:18px 0 0;padding:0;border-top:1px solid var(--line)}
  .feed li{display:grid;grid-template-columns:1fr auto;gap:4px 12px;padding:12px 0;border-bottom:1px solid var(--line);font-size:.95rem}
  .feed small{color:var(--steel);font-size:.85rem;grid-column:1}
  .tag{grid-row:1/3;grid-column:2;align-self:center;font-size:.8rem;font-weight:650;padding:5px 10px;border-radius:99px;white-space:nowrap}
  .tag.wait{background:var(--chalk-soft);color:var(--chalk)}
  .tag.done{background:#DDEFE5;color:var(--ok)}
  .approve{margin-top:14px;display:flex;gap:10px}
  .approve button{flex:1;font:inherit;font-size:.92rem;font-weight:650;padding:11px;border-radius:8px;border:0;cursor:pointer;background:var(--chalk);color:#fff}
  .approve button.alt{background:var(--concrete);color:var(--ink)}
  .approve button[disabled]{cursor:default;opacity:.9}
  .mock-note{font-size:.82rem;color:var(--steel);margin-top:10px;text-align:right}

  /* sections */
  section{padding:88px 0}
  section.alt{background:var(--paper)}
  .head{max-width:40em;margin-bottom:44px}
  .head p{margin-top:14px;color:var(--steel);font-size:1.1rem}

  /* offers */
  .offers{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:2px solid var(--ink)}
  .offer{padding:28px 28px 32px 0;border-right:1px solid var(--line)}
  .offer + .offer{padding-left:28px}
  .offer:last-child{border-right:0}
  .offer .price{font-variation-settings:"wdth" 118;font-weight:800;font-size:2rem;margin:14px 0 2px}
  .offer .when{color:var(--steel);font-size:.95rem}
  .offer p.for{margin:16px 0 14px}
  .offer ul{margin:0;padding-left:1.1em;color:var(--ink)}
  .offer li{margin:6px 0;font-size:.98rem}
  .offer .care{margin-top:18px;font-size:.92rem;color:var(--steel);border-top:1px dashed var(--line);padding-top:12px}
  .startsmall{margin-top:36px;display:flex;gap:18px;align-items:center;justify-content:space-between;flex-wrap:wrap;background:var(--concrete);border-radius:var(--radius);padding:22px 24px}
  .startsmall p{max-width:44em}
  .packs-head{margin:56px 0 18px;display:flex;justify-content:space-between;align-items:baseline;gap:16px;flex-wrap:wrap}
  .packs-head h3{font-size:1.5rem}
  .packs-head p{color:var(--steel);font-size:1rem}
  .packs{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
  .pack{display:flex;flex-direction:column;background:var(--concrete);border-radius:var(--radius);padding:24px}
  .pack .price{font-variation-settings:"wdth" 118;font-weight:800;font-size:1.6rem;margin:10px 0 2px}
  .pack .when{color:var(--steel);font-size:.92rem}
  .pack .flow{margin:14px 0;font-size:.98rem}
  .pack .flow b{color:var(--chalk)}
  .pack .care{margin-top:auto;padding-top:12px;border-top:1px dashed var(--line);font-size:.9rem;color:var(--steel)}
  .pack.best{background:var(--ink);color:#fff}
  .pack.best .when,.pack.best .care{color:#C4CDD2}
  .pack.best .flow b{color:#9CC0FF}
  .pack.best .care{border-color:#4A5A63}
  .pack .badge{align-self:flex-start;font-size:.78rem;font-weight:700;letter-spacing:.02em;background:var(--chalk);color:#fff;padding:4px 10px;border-radius:99px;margin-bottom:10px}
  @media (max-width:900px){.packs{grid-template-columns:1fr}}
  @media (max-width:900px){.offers{grid-template-columns:1fr}.offer,.offer + .offer{padding:26px 0;border-right:0;border-bottom:1px solid var(--line)}}

  /* steps */
  .steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:28px;counter-reset:s}
  .steps li{counter-increment:s;border-top:3px solid var(--ink);padding-top:16px}
  .steps li::before{content:"Week " attr(data-week);display:block;color:var(--chalk);font-weight:650;font-size:.92rem;margin-bottom:6px}
  .steps p{color:var(--steel);margin-top:8px;font-size:.98rem}
  @media (max-width:900px){.steps{grid-template-columns:1fr 1fr}}
  @media (max-width:560px){.steps{grid-template-columns:1fr}}

  /* proof */
  .proof{display:grid;grid-template-columns:1fr 1fr;gap:28px}
  .case{background:var(--paper);border-radius:var(--radius);padding:30px;border:1px solid var(--line)}
  .case .kind{color:var(--chalk);font-weight:650;font-size:.95rem}
  .case h3{margin:8px 0 12px}
  .case p{color:var(--steel)}
  .case ul{margin:14px 0 0;padding-left:1.1em}
  .case li{margin:5px 0;font-size:.98rem}
  @media (max-width:900px){.proof{grid-template-columns:1fr}}

  /* ownership */
  .own{display:grid;grid-template-columns:1fr 1.2fr;gap:56px;align-items:start}
  .own dl{margin:0;display:grid;gap:22px}
  .own dt{font-weight:700;font-size:1.1rem}
  .own dd{margin:4px 0 0;color:var(--steel)}
  @media (max-width:900px){.own{grid-template-columns:1fr;gap:28px}}

  /* seo */
  .seo-top{display:grid;grid-template-columns:1.25fr 1fr;gap:20px;margin-bottom:28px}
  .callout{background:var(--ink);color:#fff;border-radius:var(--radius);padding:28px}
  .callout .kind{color:#9CC0FF;font-weight:650;font-size:.95rem}
  .callout h3{margin:8px 0 10px;font-size:1.45rem}
  .callout p{color:#C4CDD2}
  .callout .btn{margin-top:18px;background:var(--chalk)}
  .callout .btn:hover{background:#fff;color:var(--ink)}
  .guide{display:flex;flex-direction:column;border:2px dashed var(--line);border-radius:var(--radius);padding:26px}
  .guide .kind{color:var(--chalk);font-weight:650;font-size:.95rem}
  .guide h3{margin:8px 0 10px}
  .guide p{color:var(--steel);font-size:.98rem}
  .guide .btn{margin-top:auto;align-self:flex-start}
  .guide .btn svg{vertical-align:-3px;margin-right:6px}
  .guide .meta{margin:16px 0 14px;font-size:.88rem;color:var(--steel)}
  .seo-plans{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:2px solid var(--ink)}
  .seo-plans article{padding:22px 24px 4px 0;border-right:1px solid var(--line)}
  .seo-plans article + article{padding-left:24px}
  .seo-plans article:last-child{border-right:0}
  .seo-plans .price{font-variation-settings:"wdth" 118;font-weight:800;font-size:1.6rem;margin:10px 0 6px}
  .seo-plans .price small{font-size:1rem;font-weight:600;color:var(--steel)}
  .seo-plans p{color:var(--steel);font-size:.98rem}
  .seo-note{margin-top:22px;font-size:.92rem;color:var(--steel)}
  @media (max-width:900px){.seo-top,.seo-plans{grid-template-columns:1fr}.seo-plans article,.seo-plans article + article{padding:20px 0;border-right:0;border-bottom:1px solid var(--line)}}

  /* contact */
  .contact{background:var(--ink);color:#fff}
  .contact .wrap{display:grid;grid-template-columns:1fr 1.1fr;gap:56px}
  .contact .lede{color:#C4CDD2}
  .contact a{color:#9CC0FF}
  .contact .who{margin-top:28px;font-size:1rem;color:#C4CDD2}
  .contact .who b{color:#fff}
  form{display:grid;gap:14px}
  label{display:grid;gap:6px;font-size:.95rem;font-weight:600}
  input,textarea,select{font:inherit;font-size:1rem;padding:12px 14px;border-radius:8px;border:1px solid #4A5A63;background:#2C3E48;color:#fff}
  textarea{min-height:120px;resize:vertical}
  .contact .btn{background:var(--chalk);justify-self:start}
  .contact .btn:hover{background:#fff;color:var(--ink)}
  .hp{position:absolute;left:-9999px}
  @media (max-width:900px){.contact .wrap{grid-template-columns:1fr}}

  footer{padding:28px 0;font-size:.9rem;color:var(--steel)}
  footer .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
  @media (max-width:560px){.wrap{padding:0 16px}section{padding:64px 0}}

  /* landing pages */
  .lp-hero .wrap{grid-template-columns:1.15fr .85fr}
  .eyebrow{color:var(--chalk);font-weight:700;font-size:1rem;margin-bottom:10px}
  .checks{list-style:none;margin:22px 0 0;padding:0;display:grid;gap:8px;font-size:1rem}
  .checks li{padding-left:28px;position:relative}
  .checks li::before{content:"";position:absolute;left:0;top:.45em;width:16px;height:9px;border-left:3px solid var(--ok);border-bottom:3px solid var(--ok);transform:rotate(-45deg)}
  .phone{background:#1b262d;border-radius:44px;padding:12px;max-width:340px;margin:0 auto;box-shadow:0 24px 48px -24px rgba(34,49,58,.45)}
  .phone .scr{background:#fff;border-radius:34px;overflow:hidden;min-height:520px}
  .phone .top{padding:26px 18px 12px;text-align:center;border-bottom:1px solid #e3e5e3;font-size:.9rem;font-weight:700}
  .msgs{padding:14px;display:flex;flex-direction:column;gap:9px;font-size:.92rem;line-height:1.35}
  .msgs .sys{align-self:center;font-size:.76rem;padding:5px 11px;border-radius:99px;background:#fbe4e2;color:#b3261e}
  .msgs .sys.ok{background:#DDEFE5;color:var(--ok)}
  .msgs .m{max-width:84%;padding:9px 13px;border-radius:17px}
  .msgs .in{align-self:flex-start;background:var(--concrete);border-bottom-left-radius:5px}
  .msgs .out{align-self:flex-end;background:var(--chalk);color:#fff;border-bottom-right-radius:5px}
  .two{display:grid;grid-template-columns:1fr 1fr;gap:28px}
  .card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:26px}
  section.alt .card{background:var(--concrete);border-color:transparent}
  .card h3{margin-bottom:10px}
  .card p,.card li{color:var(--steel)}
  .card ul{margin:0;padding-left:1.1em}
  .card li{margin:6px 0}
  .layers{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
  .layers .num{color:var(--chalk);font-weight:700;font-size:.92rem;margin-bottom:6px}
  .contrast{width:100%;border-collapse:collapse;font-size:1rem}
  .contrast th,.contrast td{text-align:left;padding:14px 16px;border-bottom:1px solid var(--line);vertical-align:top}
  .contrast th{font-size:.9rem;color:var(--steel);font-weight:650}
  .contrast td:last-child{font-weight:600}
  .stack{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
  .stack .row{display:flex;justify-content:space-between;gap:16px;padding:16px 22px;border-bottom:1px solid var(--line)}
  .stack .row div span{display:block;color:var(--steel);font-size:.94rem}
  .stack .row b.v{white-space:nowrap;color:var(--steel);font-weight:650}
  .stack .tot{background:var(--concrete);font-weight:700}
  .stack .pricebox{background:var(--ink);color:#fff;padding:26px 22px;display:flex;justify-content:space-between;align-items:center;gap:18px;flex-wrap:wrap}
  .stack .pricebox .big{font-variation-settings:"wdth" 118;font-weight:800;font-size:2.2rem;line-height:1}
  .stack .pricebox p{color:#C4CDD2;font-size:.95rem;margin-top:6px}
  .stack .pricebox .btn{background:var(--chalk)}
  .guar{display:grid;grid-template-columns:1fr 1fr;gap:20px}
  .guar .card{border:2px solid var(--ink);background:var(--paper)}
  .guar .kind{color:var(--chalk);font-weight:700;font-size:.92rem;margin-bottom:6px}
  .fineprint{font-size:.9rem;color:var(--steel);margin-top:14px}
  .faq{max-width:46em}
  .faq details{border-bottom:1px solid var(--line);padding:16px 0}
  .faq summary{font-weight:700;cursor:pointer;font-size:1.08rem}
  .faq details p{color:var(--steel);margin-top:10px}
  .cta-band{background:var(--ink);color:#fff;text-align:center}
  .cta-band p{color:#C4CDD2;max-width:36em;margin:14px auto 24px}
  .cta-band .btn{background:var(--chalk)}
  .cta-band .btn:hover{background:#fff;color:var(--ink)}
  .note{background:var(--chalk-soft);border-radius:var(--radius);padding:16px 20px;font-size:.98rem;margin-top:24px}
  .guarline{margin-top:28px;border:2px solid var(--ink);border-radius:var(--radius);padding:18px 22px;font-size:1rem}
  .pack .more{margin-top:10px;font-size:.92rem;font-weight:650}
  .pack.best .more{color:#9CC0FF}
  @media (max-width:900px){.lp-hero .wrap,.two,.layers,.guar{grid-template-columns:1fr}}
  .steps.n li::before{content:"Step " attr(data-week)}